Keep the content current and interesting – people want the latest results, the latest news, and everyone loves seeing themselves in club photos
Put the website URL prominently in all club Villager articles, your emails, your stationary – drive usage of the website
Keep the calendar of events up to date
Use the Membership Database to keep your email address list up to date.
Have only one membership database and use it for all club purposes – don’t have multiple databases that all need to be maintained and synchronized separately. That is a guarantee of losing control and people not getting emails!